Context

SKF, a global leader in bearing and rotating equipment technology, required a new website to modernise its digital presence and better reflect its engineering authority.

I contributed to iterative wireframing and UI design across the platform, working closely with stakeholders at SKF’s headquarters in Gothenburg.

Approach

The project involved structured wireframing to define page layouts and information hierarchy before moving into high-fidelity design. Designs were developed in Sketch and shared through InVision for collaborative review.

Stakeholder workshops at SKF HQ helped align the digital direction with internal teams and ensured that the platform reflected both commercial and technical priorities.

Outcome

The redesigned site provided a more contemporary and structured digital presence aligned with SKF’s global brand position.