Gleeds Website
Modernising a global consultancy’s digital presence
Introduction
Gleeds is a global construction consultancy operating across 26 countries. Following a brand refresh, the business migrated its website to Umbraco to modernise its digital presence and improve engagement. I was responsible for translating the refreshed identity into a scalable and cohesive digital experience.
Structuring hierarchy for clarity
Consultancy content can sometimes be dense. I introduced a refined typographic hierarchy and more generous rhythm to improve page flow, and reducing potential visual fatigue on long-form pages. The idea was immediate comprehension and controlled emphasis rather than decorative styling.
Applying brand with restraint
The refreshed identity was produced by a separate Gleeds partner agency. It introduced a refreshed application of Gleeds Gold alongside a suite of 3D landscape renders. For digital, use of these elements required discipline. Gold was applied selectively for emphasis, ensuring strong contrast and preserving its impact. The brand expression had to be carefully balanced with usability and readability.
Modular design for scale
The website supports services, sectors, people and projects across multiple regions. Layouts were structured around reusable modules aligned to Umbraco’s architecture, maintaining consistent grid logic and spacing independent of context. This ensured the experience remained coherent as the client updated and expanded content.
Interaction detail
Interactive elements were refined to feel precise and deliberate. The global map enables region exploration through restrained state changes. More subtle touches like considered interaction animation on CTAs provided a sense of play.
Impact
In the 15 months following launch, the platform has achieved a 66.7% average engagement rate, a 25% increase in form submissions and a 12-point improvement in average search ranking. The work also received Gold and Silver recognition at the Corporate & Financial Awards 2025.