Gleeds Website
Modernising a global consultancy’s digital presence
Introduction
Gleeds is a global construction consultancy operating across 26 countries. Following a brand refresh, the business migrated its website to Umbraco to modernise its digital presence and improve engagement. I was responsible for translating the refreshed identity into a scalable and cohesive digital experience.
Structuring hierarchy for clarity
Consultancy content is inherently text-heavy. I introduced a refined typographic hierarchy and more generous spatial rhythm to improve scannability and reduce visual fatigue across long-form pages. The aim was immediate comprehension and controlled emphasis rather than decorative styling.