A single-page campaign microsite I designed to give ArcelorMittal’s Multi Part Integration® technology a focused and premium digital presence. The objective was to support senior automotive sales conversations and clearly articulate commercial and engineering advantages.
A single-page campaign microsite I designed to give ArcelorMittal’s Multi Part Integration® technology a focused and premium digital presence. The objective was to support senior automotive sales conversations and clearly articulate commercial and engineering advantages.
The experience was structured as a tightly controlled scroll narrative, combining cinematic video, CGI component detail and restrained typography. Motion and progressive reveals were used to guide attention and reinforce a sense of precision without overwhelming the user.
Whitespace and pacing were carefully managed to maintain clarity across a content-dense single-page format.
A considered responsive mobile experience
Since launch, the site has demonstrated strong early engagement, including a 10.5% search click-through rate and an 8% white paper download rate with deep scroll engagement.
Interaction specifications
The experience was structured as a tightly controlled scroll narrative, combining cinematic video, CGI component detail and restrained typography. Motion and progressive reveals were used to guide attention and reinforce a sense of precision without overwhelming the user.
Whitespace and pacing were carefully managed to maintain clarity across a content-dense single-page format.
A considered responsive mobile experience
Since launch, the site has demonstrated strong early engagement, including a 10.5% search click-through rate and an 8% white paper download rate with deep scroll engagement.
Interaction specifications